Pricing Justification Email to a Buyer
Explain your price in terms of their numbers, so your champion can defend it.
Prompt preview
Write an email to Morgan that justifies our price of [Price] per year for [Company]. What the problem costs them today, from discovery: 12 reps x 5 hours/week on manual reporting; average loaded cost [hourly cost]. Expected impact: Cut reporting time by roughly half, based on their own pilot estimate. Show a simple payback calculation using only the numbers I gave you, and show the math. If a number is missing, leave a [bracketed placeholder] instead of inventing it. I'm a B2B account executive. Our product: [Product], which [one-line value proposition]. Our ideal customer: [ICP: industry, company size, buyer title]. Proof points I can use: [Proof point 1], [Proof point 2]. Sign off as [Name], [Title], [Company]. Never invent customer names, metrics, quotes or discounts: if something isn't in my notes or these placeholders, leave a [bracketed placeholder] for me to fill. Write like a person, not a sequence: short sentences, no buzzwords like 'synergy' or 'circle back', and no fake urgency.