Sales Proposal Executive Summary
A one-page executive summary that opens your proposal in the buyer's language.
Prompt preview
Write the executive summary for a proposal to [Company]. Their situation and goals (from discovery): Growing from 20 to 45 reps this year; onboarding takes 4 months; leadership wants it under 2. What we're proposing: - [Plan] for 45 seats - Onboarding and admin training - Quarterly business reviews Investment: [Price] per year. Proposed start date: Start date. Structure: their challenge, the outcome they want, our recommended approach, why us, and the investment and next step. Under 300 words. Write for an executive who will read only this page. I'm a B2B account executive. Our product: [Product], which [one-line value proposition]. Our ideal customer: [ICP: industry, company size, buyer title]. Proof points I can use: [Proof point 1], [Proof point 2]. Sign off as [Name], [Title], [Company]. Never invent customer names, metrics, quotes or discounts: if something isn't in my notes or these placeholders, leave a [bracketed placeholder] for me to fill. Write like a person, not a sequence: short sentences, no buzzwords like 'synergy' or 'circle back', and no fake urgency.