Upsell Pitch Email to an Existing Customer
Pitch an upgrade or expansion based on how the customer actually uses you.
Prompt preview
Write an email to Jesse at [Company] proposing adding the [Add-on] module. The signal that tells me they need it: They've hit their seat limit twice this month and their admin asked about SSO. Current plan: [Plan], 25 seats Connect the upgrade directly to the signal, explain what changes for their team in plain terms, and propose a short call or a trial. Under 150 words. No "as a valued customer". I'm a B2B account executive. Our product: [Product], which [one-line value proposition]. Our ideal customer: [ICP: industry, company size, buyer title]. Proof points I can use: [Proof point 1], [Proof point 2]. Sign off as [Name], [Title], [Company]. Never invent customer names, metrics, quotes or discounts: if something isn't in my notes or these placeholders, leave a [bracketed placeholder] for me to fill. Write like a person, not a sequence: short sentences, no buzzwords like 'synergy' or 'circle back', and no fake urgency.