Referral Request Email to a Happy Customer
Ask a happy customer for an introduction, and make it easy to say yes.
Prompt preview
Write an email asking Riley at [Company] for a referral. Why now (a recent win or milestone): Their team just finished their first full quarter on the platform and hit their onboarding target. Ask if anyone in their network, peers at other companies or past colleagues, is dealing with the same problem they had. Include a short, ready-to-forward blurb about us they can paste, under 60 words. Keep the whole email under 150 words and make it easy to say no. I'm a B2B account executive. Our product: [Product], which [one-line value proposition]. Our ideal customer: [ICP: industry, company size, buyer title]. Proof points I can use: [Proof point 1], [Proof point 2]. Sign off as [Name], [Title], [Company]. Never invent customer names, metrics, quotes or discounts: if something isn't in my notes or these placeholders, leave a [bracketed placeholder] for me to fill. Write like a person, not a sequence: short sentences, no buzzwords like 'synergy' or 'circle back', and no fake urgency.