Social Media Crisis Response Statement
A first public response when something goes wrong, plus the reply to use in comments.
Prompt preview
Draft our first public response to this situation. What happened (facts we've confirmed): A batch of our protein bars (lot 2291) was mislabeled and doesn't list peanuts. What we're doing about it: recall issued, full refunds, contacting affected customers by email When we'll update next: Next update It's serious. Lead with what people should do to stay safe, then take responsibility plainly. No humor, no brand voice flourishes, no emojis, and no minimizing words like 'small' or 'isolated'. Write: 1) a post for our main channel, 2) a short reply to paste under comments, 3) a list of things we must NOT say. Mark anything that needs legal review. Don't speculate beyond the confirmed facts. Brand: [Brand name], [what we sell or do] for [target audience]. Voice: [three adjectives, e.g. warm, direct, a little nerdy]. Words we use: [list]. Words we never use: [list, e.g. synergy, game-changer, unlock]. Emoji policy: [none / at most one per post / matches the platform]. Never invent statistics, customer quotes, testimonials or partnerships, and flag anything that needs legal or client approval.