Monthly Social Media Content Calendar

A month of planned posts around your campaigns and key dates.

Calendar period
Platforms
Key dates
Content pillars

Prompt preview

Build a social media content calendar for Calendar period. Platforms: Instagram, TikTok Posting frequency: 4 posts per week per platform Campaigns, launches and key dates: - Oct 14: new collection launch - Oct 31: Halloween Content pillars: - Education - Behind the scenes - Customer stories - Product Give a table: date, platform, pillar, format, post idea (one line), and status column left blank. Balance pillars evenly and put launch posts before, on and after each launch date. Brand: [Brand name], [what we sell or do] for [target audience]. Voice: [three adjectives, e.g. warm, direct, a little nerdy]. Words we use: [list]. Words we never use: [list, e.g. synergy, game-changer, unlock]. Emoji policy: [none / at most one per post / matches the platform]. Never invent statistics, customer quotes, testimonials or partnerships, and flag anything that needs legal or client approval.

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