Influencer Campaign Brief
A clear brief for creators: goals, deliverables, dos and don'ts, and disclosure.
Prompt preview
Write an influencer campaign brief. Campaign: Back to School 2026 Product: our refillable stationery kit Campaign dates: Campaign dates Deliverables: - 1 TikTok video (30-60s) - 3 Instagram Stories with link sticker Key messages (max 3): 1. Refills cut waste 2. Everything fits in one pencil case Include: campaign goal, about the brand, deliverables with specs, key messages, creative freedom (what's up to them), dos and don'ts, required disclosure (#ad or the platform's paid partnership label), approval process and timeline, and usage rights: we may reshare their content on our organic channels with credit for 6 months. Brand: [Brand name], [what we sell or do] for [target audience]. Voice: [three adjectives, e.g. warm, direct, a little nerdy]. Words we use: [list]. Words we never use: [list, e.g. synergy, game-changer, unlock]. Emoji policy: [none / at most one per post / matches the platform]. Never invent statistics, customer quotes, testimonials or partnerships, and flag anything that needs legal or client approval.