Expired Listing Letter
Outreach to an owner whose listing expired, without trashing the last agent.
Prompt preview
Write a one-page mailed letter (under 250 words) to the owner of 54 Willow Bend, whose listing just expired after 120 days at $699,000. What I noticed about the listing: - Only 9 photos, most taken at night - Priced above the 3 closest sold comps Never criticize the previous agent. Acknowledge that this is frustrating, offer one specific idea from my observations, and ask for a 15-minute conversation, not a signed agreement. I'm a licensed real estate agent. Sign off with my name, brokerage and phone number as placeholders: [Name], [Brokerage], [Phone]. Never promise a sale price, a closing date or investment returns, and keep every claim fair-housing compliant: describe the property, never the kind of person who should live there.